iFit even better

ICON to invest $200 million to enhance iFit training platform

iFit is more than just a training platform. Through it, ICON fulfills its mission of improving the quality of users’ workouts. Most importantly, they are constantly working to improve the platform and diversify the workouts offered. On December 11, 2019, iFit announced the completion of a $200 million capital investment. The funds will be allocated entirely to the platform’s development.

Proprietary iFit technology enables multi-faceted interaction between the user, their iFit trainer, and the exercise equipment. The platform adjusts the speed, incline, decline, and resistance of the equipment. This is possible when the equipment is connected to iFit, which synchronizes with interactive workouts led by trainers from around the world. During workouts, you have access to Studio classes, global training, cross-training, and Google Maps.

“This capital increase will allow iFit to continue the rapid growth of its interactive fitness platform. We will significantly improve consumer awareness, expand the most comprehensive library of interactive workouts, and continue to invest in innovation and technology that enhances our customers’ workouts,” said Scott Watterson, founder and CEO of ICON.

O ICON
ICON Health & Fitness is a global fitness leader and parent company of iFit, NordicTrack, ProForm, Freemotion, and others. The 42-year-old company, headquartered in Logan, Utah, has a long history of innovation and excellent quality. iFit workouts are available in English, Chinese, Spanish, and French, with additional language versions planned for 2020.